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As the sportsbook’s new head of mischief, Wright’s was asked to help improve the existing marketing strategies. Paddy’s proposal, therefore, marked an important career switch for Wright, propelling him straight into the middle of the gambling industry for the first time ever.

Prior to that, he spent seven and a half years as Daily Star’s deputy sports editor. His position asked him to oversee the digital sports content for .uk and .uk, the online versions of two important national newspapers in the UK. There, Wright spent his time as a leading liaison with sports celebrities, driving content, putting strategic search engine optimization solutions into practice, and creating fresh digital trends.īetween August 2013 and February 2015, Wright was Express Newspapers’ head of sport online. Before that, he spent more than six years as a senior sports writer for the Sun Online after leaving his position as head of sports for KICCA. There, he covered soccer news across the Premier League, the English Football League, and other important leagues. A Short-Lived Switch of Industriesīefore joining the Flutter Entertainment brand at the beginning of the year, Wright was working as a senior soccer and sports reporter for The Sun, the popular British tabloid newspaper published by the News Group Newspapers.

Mallon had spent a decade working as an advertising executive for the company. Last September, the Irish sportsbook also bid farewell to Paul Mallon from the same position of head of brand marketing. Only four months after his appointment, the national sports journalist with impressive expertise in planning brands decided to step down from his position. When ex-presenter and experienced media professional Duncan Wright was appointed head of mischief by Paddy Power’s board in January, he called it a “dream come true.” At the time, Wright took the opportunity to express his honor, humbleness, and excitement to be joining this big name in the gambling industry.

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